Najell | Pressroom

Najell Expands into Feeding Products with New Collection: Designed to Complement your Home

Najell is thrilled to announce the launch of the Najell Feeding Collection, a new product line designed to enhance the feeding experience for parents and babies.

13 June 2024

Yet another award for Najell

Niklas Najafi Kristensen and Najell were awarded Entrepreneur of the Year in Skåne 2024 on Tuesday afternoon, allowing them to compete for the national title of Entrepreneur of the Year in Sweden.

5 June 2024

Najell's baby carrier wins prestigious design award

The Najell Rise baby carrier has been awarded the Red Dot Award. This internationally recognized design award is presented to products with exceptional, high-quality designs.

3 June 2024

Najell Moves Office to Accommodate Growing Number of Employees

Najell has recently relocated its office to accommodate its expanding workforce, marking a significant milestone in the company's growth journey. Originally starting in a small office space in Ideon, Lund, in 2012, the Swedish baby brand has seen steady growth over the y...

8 May 2024

Najell’s profitability increases despite baby industry crisis

What started as a solution to helping their niece sleep is now an international success story. With its baby nests, baby carriers and other products for urban parents, Najell continues to grow its profitability. Defying the gloomy figures seen across the baby industry an...

14 April 2024

Najell founder Niklas Najafi Kristensen is the 2024 Lund Entrepreneur of the Year

What started out as a difficult and testing experience of getting their baby niece to sleep is now a success story. Much has happened since Lund couple Niklas and Freja Najafi Kristensen founded Najell and started sketching the very first product in the fall of 2012. The...

12 April 2024

Najell gets ready for the US market and releases new version of the popular SleepCarrier: SleepCarrier X

In 2014, Najell introduced its first product to the market: the smarter babynest Najell SleepCarrier. Today, the SleepCarrier is used by parents all over the world. Now, ten years later, it is time for Najell to expand into the US market.

9 April 2024

Najell is growing fast - despite a dark year for e-commerce and the baby industry in Sweden

2023 was a dark year for both e-commerce and the baby industry in Sweden, with declining figures in turnover, childbirth and buying behavior. What is known as the baby crisis has affected many companies in the industry, with everything from major losses, reconstructions ...

9 April 2024

Najell Pregnancy Pillow is awarded 'Best in Test' by Bäst i Test

Najell, the Swedish design brand known for its products for the next generation of urban parents proudly announces that its Pregnancy Pillow has been awarded the prestigious 'Best in Test' recognition by Bäst i Test.

14 December 2023

Najell gears up and enters China

Najell is a fast-growing brand for pregnant women and parents of children under three years old. The company has won several awards for its products and continues to grow profitably at a rapid pace. Now the company has taken the leap into China by starting a company and ...

24 November 2023