Najell | Pressroom

Najell takes babywearing to the next level and sells out first three deliveries since May

Najell, the renowned Swedish brand recognized for their baby nests and baby carriers, recently launched a new baby carrier. The Najell Rise takes babywearing to the next level. The demand has been through the roof and all carriers from the first three deliveries have alr...

28 August 2023

Najell Launches An Expandable Babynest: The Babynest Tulip - The Growing Babynest

Najell, the Swedish urban parenting brand known for its popular babynest SleepCarrier, is thrilled to announce the launch of their newest innovation - The Babynest Tulip.

23 March 2023

Swedish brand Najell showcases innovative products for parents at upcoming tradeshows

The Swedish brand Najell, that designs and creates products for urban parents, is to showcase their innovative babynests, baby carriers and accessories at upcoming trade shows in Europe.

5 March 2023

Najell exhibits at the Formex fair

Najell is exhibiting at the Formex design fair from the 17th-20th of January. Formex is the largest fair in the Nordic region for design and interior design. At the fair Najell will showcase upcoming innovations and present a completely new segment of products.

5 January 2023

Najell grows by over 100%

Najell continues to grow and sets its sights on new goals. For the month of November, Najell reached a turnover of 10.2 million sek. For the full year, the company will have a turnover of well over 50 million sek.

1 December 2022

Najell Pregnancy Pillow awarded baby product of the year 2021

Together The Swedish toy & Baby Association and The Swedish industry organization for baby products and toys, award prizes for the Children and Baby Products of the Year. The award is divided into 4 categories: Safety, Baby on the go, Environment and Care, and finall...

19 November 2021

Online sales spike 800% compared to May 2019

Online sales spike during covid-19. Swedish Najell has seen a high demand increase during the latest years. Covid-19 pushes online sales up 8 times compared to 2019 during the month of May.

1 June 2020

Najell Wrap awarded baby product of the year

Each year, The Swedish toy & Baby Association, the Swedish industry organization for baby products and toys, awards prizes children and baby products of the year. The award can be divided into 4 categories Safety, Baby on the go, Environment and Care and finally Nurs...

19 December 2019