Najell | Pressroom

Leopard enters the parenting wardrobe – Najell launches its icons in fashion’s most timeless print

Leopard print continues to dominate the fashion landscape, from runway collections to street style. Now the iconic pattern is making its way into a new wardrobe: modern parenthood.

17 March 2026

Najell launches the “Comfort Made Easy” campaign with Sarah Sjöström and Rebecca & Fiona

Some things take 10,000 hours to master. Comfort should be easy. That is the starting point of Najell’s new global campaign Comfort Made Easy, featuring swimming champion Sarah Sjöström and music duo Rebecca & Fiona.

24 February 2026

Najell launches Easy Vol. 2 – comfort, made easy

Najell is introducing the Easy Vol. 2, their most comfortable everyday baby carrier so far. Comfort made easy is at the heart of the design, making it effortless for parents to carry their baby while still looking stylish. Easy, fashionable, and comfortable.

20 January 2026

Najell launches the ultimate Pregnancy Advent Calendar for parents-to-be

A limited-edition advent calendar with 24 thoughtful gifts to celebrate every step from bump to baby and beyond.

10 September 2025

Najell takes a stab at promoting individuality for the expecting parent with new campaign

Najell, the Swedish brand known for designing smart solutions for modern parents, is launching a new campaign leading up to the debut of its new slogan: Free as a Parent.

25 March 2025

Actress Lily Collins Welcomes Baby Tove in Najell

Lily Collins has introduced her newborn, baby Tove, in a heartwarming first look featuring Najell’s SleepCarrier and Baby Overall.

4 February 2025

Najell Launches New Maternity Collection for the Festive Season

Najell is excited to introduce a new maternity collection, crafted especially for pregnant women during this festive season! Debuting in December 2024, the collection is designed to empower expectant parents with items they can feel comfortable, confident, and stylish in...

28 November 2024

Fashion Icon Sara Biderman Shows off the Najell Rise Baby Carrier

Najell, the Swedish brand renowned for its stylish and functional baby products, has partnered with acclaimed fashion stylist and influencer Sara Biderman. Sara was seen sporting the Najell Rise Baby Carrier in Corduroy Mint as part of a special partnership with Najell. ...

16 October 2024

Najell launches Pregnancy Advent Calendar for Parents-to-be

A thoughtful way to celebrate the journey to parenthood

16 August 2024

Najell Excels at Bambini Baby Awards with 5 Wins for their Baby Carriers

The winners of the prestigious 2024 Bambini Baby Awards have been announced, and Najell has achieved incredible success by winning a total of five awards for their products.

4 July 2024