Najell takes a stab at promoting individuality for the expecting parent with new campaign

Lily Collins has introduced her newborn, baby Tove, in a heartwarming first look featuring Najell’s SleepCarrier and Baby Overall.

Najell, the Swedish brand renowned for its stylish and functional baby products, has partnered with acclaimed fashion stylist and influencer Sara Biderman. Sara was seen sporting the Najell Rise Baby Carrier in Corduroy Mint as part of a special partnership with Najell. ...

The winners of the prestigious 2024 Bambini Baby Awards have been announced, and Najell has achieved incredible success by winning a total of five awards for their products. 

Niklas Najafi Kristensen and Najell were awarded Entrepreneur of the Year in Skåne 2024 on Tuesday afternoon, allowing them to compete for the national title of Entrepreneur of the Year in Sweden.

The Najell Rise baby carrier has been awarded the Red Dot Award. This internationally recognized design award is presented to products with exceptional, high-quality designs. 

Najell has recently relocated its office to accommodate its expanding workforce, marking a significant milestone in the company's growth journey. Originally starting in a small office space in Ideon, Lund, in 2012, the Swedish baby brand has seen steady growth over the y...

What started as a solution to helping their niece sleep is now an international success story. With its baby nests, baby carriers and other products for urban parents, Najell continues to grow its profitability. Defying the gloomy figures seen across the baby industry an...

What started out as a difficult and testing experience of getting their baby niece to sleep is now a success story. Much has happened since Lund couple Niklas and Freja Najafi Kristensen founded Najell and started sketching the very first product in the fall of 2012. The...

In 2014, Najell introduced its first product to the market: the smarter babynest Najell SleepCarrier. Today, the SleepCarrier is used by parents all over the world. Now, ten years later, it is time for Najell to expand into the US market.