Najell is a fast-growing brand for pregnant women and parents of children under three years old. The company has won several awards for its products and continues to grow profitably at a rapid pace. Now the company has taken the leap into China by starting a company and opening up for sales on the Chinese market.
"It has been an exciting process to set up the company, but this is just the warm-up. This is where the game begins and we start selling." - Says Niklas Najafi Kristensen, founder of Najell.
"We see major positive macro trends among the younger Chinese population that match our values and what Najell stands for", says Niklas.
"The key to the increase is word of mouth and that happy customers tell their friends and family that our products are comfortable, stylish, and functional," concludes Niklas.