Online sales spike during covid-19. Swedish Najell has seen a high demand increase during the latest years. Covid-19 pushes online sales up 8 times compared to 2019 during the month of May.
“With the current covid-19 crisis we have seen a shift in consumer behavior. More customers want to buy directly from us as a brand.” Says Margret Runarsdottir Marketing Manager at Najell.
“We have taken many small steps towards making the customer experience smoother. Just adding a chat function to our website has been very helpful for both us and the customer” says Margret.
“The corona-virus is something no-one could have predicted and many of our activities, like customer fairs have been cancelled. Being a smaller company has allowed us to quickly adopt and adapt new strategies faster than the big giants.” - Margret explains.
“It will be very interesting to see how sales develop during the summer, especially since we just released a new baby carrier, the Najell Easy”, says Margret.