Najell Pregnancy Pillow is awarded 'Best in Test' by Bäst i Test

Najell, the Swedish design brand known for its products for the next generation of urban parents proudly announces that its Pregnancy Pillow has been awarded the prestigious 'Best in Test' recognition by Bäst i Test.
Najell gears up and enters China

Najell is a fast-growing brand for pregnant women and parents of children under three years old. The company has won several awards for its products and continues to grow profitably at a rapid pace. Now the company has taken the leap into China by starting a company and ...
Najell takes babywearing to the next level and sells out first three deliveries since May

Najell, the renowned Swedish brand recognized for their baby nests and baby carriers, recently launched a new baby carrier. The Najell Rise takes babywearing to the next level. The demand has been through the roof and all carriers from the first three deliveries have alr...
Najell Launches An Expandable Babynest: The Babynest Tulip - The Growing Babynest

Najell, the Swedish urban parenting brand known for its popular babynest SleepCarrier, is thrilled to announce the launch of their newest innovation - The Babynest Tulip.
Swedish brand Najell showcases innovative products for parents at upcoming tradeshows

The Swedish brand Najell, that designs and creates products for urban parents, is to showcase their innovative babynests, baby carriers and accessories at upcoming trade shows in Europe.
Najell exhibits at the Formex fair

Najell is exhibiting at the Formex design fair from the 17th-20th of January. Formex is the largest fair in the Nordic region for design and interior design. At the fair Najell will showcase upcoming innovations and present a completely new segment of products.
Najell grows by over 100%

Najell continues to grow and sets its sights on new goals. For the month of November, Najell reached a turnover of 10.2 million sek. For the full year, the company will have a turnover of well over 50 million sek.
Najell Pregnancy Pillow awarded baby product of the year 2021

Together The Swedish toy & Baby Association and The Swedish industry organization for baby products and toys, award prizes for the Children and Baby Products of the Year. The award is divided into 4 categories: Safety, Baby on the go, Environment and Care, and finall...
Online sales spike 800% compared to May 2019

Online sales spike during covid-19. Swedish Najell has seen a high demand increase during the latest years. Covid-19 pushes online sales up 8 times compared to 2019 during the month of May.
Najell is growing fast - despite a dark year for e-commerce and the baby industry in Sweden

2023 was a dark year for both e-commerce and the baby industry in Sweden, with declining figures in turnover, childbirth and buying behavior. What is known as the baby crisis has affected many companies in the industry, with everything from major losses, reconstructions ...
Najell Pregnancy Pillow is awarded 'Best in Test' by Bäst i Test

Najell, the Swedish design brand known for its products for the next generation of urban parents proudly announces that its Pregnancy Pillow has been awarded the prestigious 'Best in Test' recognition by Bäst i Test.
Najell gears up and enters China

Najell is a fast-growing brand for pregnant women and parents of children under three years old. The company has won several awards for its products and continues to grow profitably at a rapid pace. Now the company has taken the leap into China by starting a company and ...
Najell takes babywearing to the next level and sells out first three deliveries since May

Najell, the renowned Swedish brand recognized for their baby nests and baby carriers, recently launched a new baby carrier. The Najell Rise takes babywearing to the next level. The demand has been through the roof and all carriers from the first three deliveries have alr...
Najell Launches An Expandable Babynest: The Babynest Tulip - The Growing Babynest

Najell, the Swedish urban parenting brand known for its popular babynest SleepCarrier, is thrilled to announce the launch of their newest innovation - The Babynest Tulip.
Swedish brand Najell showcases innovative products for parents at upcoming tradeshows

The Swedish brand Najell, that designs and creates products for urban parents, is to showcase their innovative babynests, baby carriers and accessories at upcoming trade shows in Europe.
Najell exhibits at the Formex fair

Najell is exhibiting at the Formex design fair from the 17th-20th of January. Formex is the largest fair in the Nordic region for design and interior design. At the fair Najell will showcase upcoming innovations and present a completely new segment of products.
Najell grows by over 100%

Najell continues to grow and sets its sights on new goals. For the month of November, Najell reached a turnover of 10.2 million sek. For the full year, the company will have a turnover of well over 50 million sek.
Najell Pregnancy Pillow awarded baby product of the year 2021

Together The Swedish toy & Baby Association and The Swedish industry organization for baby products and toys, award prizes for the Children and Baby Products of the Year. The award is divided into 4 categories: Safety, Baby on the go, Environment and Care, and finall...
Online sales spike 800% compared to May 2019

Online sales spike during covid-19. Swedish Najell has seen a high demand increase during the latest years. Covid-19 pushes online sales up 8 times compared to 2019 during the month of May.
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