• Najell
    Najell

    Najell

    Launches
    Najell launches the “Comfort Made Easy” campaign with Sarah Sjöström and Rebecca & Fiona

    Some things take 10,000 hours to master. Comfort should be easy. That is the starting point of Najell’s new global campaign Comfort Made Easy, featuring swimming champion Sarah Sjöström and music duo Rebecca & Fiona.

    24 February 2026

    Launches
    Najell launches Easy Vol. 2 – comfort, made easy

    Najell is introducing the Easy Vol. 2, their most comfortable everyday baby carrier so far. Comfort made easy is at the heart of the design, making it effortless for parents to carry their baby while still looking stylish. Easy, fashionable, and comfortable.

    20 January 2026

    News
    Najell takes a stab at promoting individuality for the expecting parent with new campaign

    Najell, the Swedish brand known for designing smart solutions for modern parents, is launching a new campaign leading up to the debut of its new slogan: Free as a Parent. 

    25 March 2025

    News
    Actress Lily Collins Welcomes Baby Tove in Najell

    Lily Collins has introduced her newborn, baby Tove, in a heartwarming first look featuring Najell’s SleepCarrier and Baby Overall.

    4 February 2025

    Launches
    Najell Launches New Maternity Collection for the Festive Season

    Najell is excited to introduce a new maternity collection, crafted especially for pregnant women during this festive season! Debuting in December 2024, the collection is designed to empower expectant parents with items they can feel comfortable, confident, and stylish in...

    28 November 2024

    News
    Fashion Icon Sara Biderman Shows off the Najell Rise Baby Carrier

    Najell, the Swedish brand renowned for its stylish and functional baby products, has partnered with acclaimed fashion stylist and influencer Sara Biderman. Sara was seen sporting the Najell Rise Baby Carrier in Corduroy Mint as part of a special partnership with Najell. ...

    16 October 2024

    News
    Najell Excels at Bambini Baby Awards with 5 Wins for their Baby Carriers

    The winners of the prestigious 2024 Bambini Baby Awards have been announced, and Najell has achieved incredible success by winning a total of five awards for their products. 

    4 July 2024

    Launches
    Najell Expands into Feeding Products with New Collection: Designed to Complement your Home

    Najell is thrilled to announce the launch of the Najell Feeding Collection, a new product line designed to enhance the feeding experience for parents and babies.

    13 June 2024

    News
    Najell's baby carrier wins prestigious design award

    The Najell Rise baby carrier has been awarded the Red Dot Award. This internationally recognized design award is presented to products with exceptional, high-quality designs. 

    3 June 2024

    News
    Najell Moves Office to Accommodate Growing Number of Employees

    Najell has recently relocated its office to accommodate its expanding workforce, marking a significant milestone in the company's growth journey. Originally starting in a small office space in Ideon, Lund, in 2012, the Swedish baby brand has seen steady growth over the y...

    8 May 2024

    Press Kit

    See More

    Comfort made easy - inspired by mastery

    Easy Vol. 2

    Najell Store Opening

    Free as a parent

    Najell

    Empowering parents to continue to live life according to their own rules entering parenthood is the core of the Najell values together with creating long-lasting products, not just in terms of durability and quality, but also when it comes to a timeless appeal. 

    www.najell.com | Swedish Design